Content Strategy for Social Media in the Philippines

While existing consumer interest or brand equity can attract people to your social media account, it will be the content that will make them return again and again until you make a sale.

Content is king in social media. In the Philippines, there are approximately 40 million active social media accounts, each owned by a content-hungry netizen ready and waiting to consume the latest posts that are relevant to their interests. A well-defined, carefully planned strategy can help your brand create content that is interesting to your audience while achieving your business objectives.

Problems

Does your business…

·         …find it difficult to come up with new ideas for posts and online content?

·         …have an inconsistent social personality?

·         …struggle to meaningfully engage your audiences, and get them to like, reply, and comment?

Solutions

By determining and thoroughly understanding what makes you unique, M2.0 social media experts can formulate an effective strategy for social media content creation.

·         We align your content strategy with your business goals

·         We develop guidelines and playbooks that reinforce your brand personality

·         We help you create relevant content that earns responses

Understanding What We Can Do

Not just any piece of content will do for your brand. While reposting or emulating the style of popular articles or viral videos can net you some looks, being authentic and true to your brand often yields the best results.

To be effective, your content strategy needs to align with your overall business strategy. M2.0 provides structure and guidance for the kind of posts you should create, and when these should be posted. For example, when building awareness, sharing facts or trivia related to your products or services is more effective than posting a scene from the new hit movie.

We guide our clients on what kind of content you should have, which includes how and when to post in order to raise awareness, change consumer perception, deepen engagement, or generate conversions.

Social media in the Philippines is a tricky field to navigate, and to emerge on top, you will need a content strategy that will capture the attention – and hearts – of your audiences. The M2.0 social media team is always on call to make sure your social media content strategy is effective and well executed.

SERVICES

Your social media page can do more than what you imagined it could do.

Our Digital Marketing company believes that social media can be a tool for brands to inspire people and direct their passion.