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Social media gets a bad rep for all kinds of reasons. But despite the heavy criticism, it has also become an avenue for people to create and inspire change on a much wider scale.  [...]

‘Tis the season to spice up your digital marketing game by adding a few tweaks to your web design to get in on the Halloween fever. October marks the start of the upcoming holidays. And with [...]

Who doesn’t love a good scare?  Halloween is creeping closely down the calendar, so it’s the perfect time to boost interaction with your social media following by giving them a little spooky [...]

You’ve heard of social media influencers, but have you heard of virtual influencers? That’s right, CGI figures like Spanish-Brazilian influencer Lil Miquela are on the rise in advocacy marketing. [...]

60% of people no longer trust social media, according to Edelman’s 2018 Trust Barometer special report. This follows a rocky 2018, which saw the Cambridge Analytica data breach and Twitter’s [...]

According to a study by We Are Social and Hootsuite, 92.5% of people who use social media  are on either smartphones or tablets. You’ll definitely want to keep these users in the picture [...]

Do you have a social media marketing plan for Valentine’s Day yet? You should-otherwise, your brand might lose its audience to creative competitors! To help you out this Valentine’s Day, [...]

Want your brand to start the new year strong? Throwback posts and New Year greetings aside, you’ll certainly need a fresh new social media marketing plan for 2019. Don’t expect your best tricks [...]

Aside from fresh starts and end-of-season sales, one thing that many Filipinos anticipate at the turn of the year is another set of holidays. Knowing these dates in advance can help you make [...]

With Christmas just over a month away, you’ll see several companies decorating their social media accounts for the season.Logos and landing pages will soon have designs adorned with wreaths, and [...]