Who doesn’t love a good scare?
Halloween is creeping closely down the calendar, so it’s the perfect time to boost interaction with your social media following by giving them a little spooky treat. With 33 percent of social media users being at the 18-24 age range, this generation would certainly be old enough to take part in the thrilling and bone-chilling promotions you’d have in store for them. To jumpstart your social media this October, here are some creative ideas for your Halloween campaign.
10 Creative Concepts For Your Halloween Social Media Campaign
1. Temporary Scary Profile
Vamp up your socials with some Halloween-themed designs. Here are some adjustments you can make for this season:
- Your logo can be tweaked in the slightest bit of the iconic seasonal colors.
- On Facebook, you can set a scary cover photo highlighting the spooky season. It can be an animated-style cover photo or an aesthetic portrayal of any scary symbol.
- Why settle for a plain photo as your pic? You can set your Facebook profile photo to a spooky animated GIF. You can add ghosts or bats flying about your logo, for example.
2. Spooky (IG) Stories
What better way to celebrate Halloween than telling scary stories? For your Halloween social media campaign, you can tell a short spooky tale on your Instagram stories! Unlike regular thread posts, these go away in 24 hours, which means you can switch things up with a new horror story every day. Keep your stories intriguing yet short, simple, and of course, related to your brand or business.
3. Creepily-Creative Photo Ad Posts
The horror aesthetic is what’s in this season, so hop on that broom and get shooting! When choosing the concept for your photo ads to post online, still keep in mind what your brand is all about. When you want to keep it light, you can have ads with a cute concept. Have children in costumes model for you or black cats in jack-o-lanterns model beside your product. If you’re gearing towards the much creepier side of things, you can incorporate zombie or ghostly images.
4. Halloween-themed Hashtags
Hashtags are a green way to generate buzz, especially on Twitter. Come up with a potentially trending topic that would get people engaged. For example, you can ask: “What was the weirdest Halloween treat you’ve ever received?” and have them reply using the hashtag: #trickednotreat. You may also relate the hashtag to your product or service, but make sure it’s catchy enough to be trending.
5. Simple Scary Game
You don’t have to know game development to post a game on social media. Simple ‘find me’ or ‘spot the difference’ games can engage your followers as well. Have a picture of your product, for example, and have users find the hidden ghost, bat, or any other Halloween-related figure in the picture.
6. Frightening Photo Contest
If you’re looking for social engagement, you can host creative photo contest that fit the season. But having your followers send photos of them in their costumes isn’t creative enough. Think outside the box when setting a photo contest that’s doable for your audience. Here are just a few photo contest ideas:
- Best human-animal twinning costume contest
- Best low budgeted costume contest
- Best baby/toddler costume contest
- Best creative Halloween decoration contest
7. Thrilling Interactive Video
If you’ve got the time to shoot some videos, then this is definitely worth a try. Similar to interactive games, this is a decision-based kind of video that has users control the story. Post a video with two alternate endings and have your followers vote on which ending they want to see for Halloween. Think of a video concept that lowkey highlights your brand as well.
8. Ghastly Online Quiz
Have your followers enjoy a funny and quirky season-themed online personality quiz. Quizzes like ‘Can you survive a horror movie?’ or ‘Which horror icon are you?’ is a fun little sideline for your customers to fill out on your page. They may not be a direct way to market your brand, but they’re a great way to reel people to your site. Quiz takers love to post the results for all their friends to see and try for themselves.
9. Seasonal Safety Infographics
With the celebration often at night, you’d want to make sure people are safe throughout the celebration. Small reminders for public service are definitely shareable content online, so it’s good to have them in your social media campaign.
10. Haunting Discounts
Take advantage of the holiday and create discounts for your patrons everywhere. You can announce your discounts in a creative way by using the other ideas on this list.
But where’s the fun in doing just good old regular discounts? If you’re up for it, you can stay true to the season by offering big “for a limited time only” kind of discounts on exactly 3 am, otherwise known as ‘the witching hour.’ It’s a nice little touch for the horror enthusiasts out there who get it.
Halloween is that all-around fun celebration that anyone can enjoy. So don’t get the chills and join in the spooktacular fun in social media. Not only would you have the potential to trend, but you’d also get to connect with the community you built online in a festive way. After all, there’s nothing like a good scare that can bring your followers closer together.
Also Read: Tricks and Treats: 8 Awesome Halloween-Themed Social Media Campaigns
Looking for a trick-or-treat partner in your online marketing game? M2.0 Social is a social media marketing firm that can help your brand create meaningful connections. For inquiries, contact us now!
