The race to the 2016 National Elections is almost through with only 2 weeks left before we elect our country’s next government officials. 

Six of our country’s prime lawmakers have proclaimed their bid for the Vice President position, namely Senator Alan Peter Cayetano, Senator Chiz Escudero, Senator Gregorio Honasan II, Senator Bongbong Marcos Jr., Camarines Sur Representative Leni Robredo, and Senator Antonio Trillanes IV.

With all those pictures and selfies of people partying against the beautiful beach backdrop of Boracay, we won’t blame you if you start to experience a bit of FOMO. 
But before you start feeling like you’re missing out, well, you certainly are: You’re missing out on the huge noisy crowds, waiting in line, and the baking heat. These are all things you experience every day in the metro anyway—why vacation just to experience more of the same? 

As a predominant mode of communication in the country, social media will definitely play a vital role in the upcoming 2016 Philippine Presidential Elections. And with the elections just around the corner, check out which candidate is trending on social media and how it is helping them to further their agenda.

Social media has undeniably changed the way we communicate today. And as the new year unfolds, take a look at the social media marketing trends that will dominate 2016 and see how these channels have evolved along with the times.

Link building has been a staple of digital marketing. However, since Google’s first Penguin algorithm update in 2012, the power of spammy links has significantly declined over the years. Some digital marketers have taken this as a sign that link building, especially mass linking, is dead.

Brands build websites for online visibility, but the mere existence of a site won’t magically bring in thousands of visitors right off the bat. First and foremost, the site needs to be discovered. Currently, two discovery strategies dominate the Internet: SEO and AdWords.

Despite our enthusiasm and the amazing things it has already done, miracles don't happen in social media marketing. In the Philippines and the rest of the world, it's game changing for brands but it can't rewrite the game. To maximize your results, it's important to understand what social media can or can't do.

Consumers are now spending more time with online media than they are with traditional forms of media. Our smartphones are always at arm's length away and have become our go-to devices for news, entertainment, and social networking.

There is no reason to create an artificial wall between public relations and social media. Many of today’s most successful campaigns use the two in tandem, allowing business communicators to engage the highest number of people in the most meaningful way possible. In this three part series, M2 Social  investigates why and how this combination leads to success.

Brand perception doesn't usually result in short-term sales growth or easily quantifiable ROI. But it is the key to continued growth and expansion.

When people have a positive impression of your brand, you can innovate and find acceptance more freely. People will also be more likely to give you a second chance.