We all know how effective social media initiatives can be for brands. Practically everyone is on a social media platform or two these days, making it a no-brainer for businesses to heavily invest in digital campaigns. But which platform really works for brands in the Philippines? Let’s take a look at what the numbers say and form some important insights:
Filipinos are huge fans of social media, and it’s easy to figure out why. A lot of them use the different platforms to connect with their loved ones, colleagues, and even people they don’t know. Furthermore, social media is also a great opportunity for them to join or form online groups that give them a sense of community and belonging. As brands, the most important question today is this: how do you cut the clutter and create genuine interaction in Facebook, Instagram, and all these other social media channels?