We love celebrities. Their larger than life presence serves as an inspiration for many – the way we look, speak, eat, and conduct ourselves in public are often all closely patterned after the celebrities we like best. The lives of celebrities are often the grand measure of a well-lived life – an ideal many of us strive for.
Social media provides us a great chance for contact with our idols, who in many ways are just like us – except with much higher social media metrics. Here are five of our favorite personalities who set the pace for social media management in the Philippines and around the world.
Anne Curtis
The self-proclaimed Princess of All Media has certainly earned the title in the Philippines. She is the most followed Filipino celebrity in all social media platforms she's in and has been recognized by Twitter and Time as a top influencer. Her social media popularity reflects her real life status. Her account remains popular by regularly showcasing her charm and zest for life that made her fans first fall in love with her.
Ellen DeGeneres
The comedienne and talk show hostess is one of the funniest people on TV and social media. Her Oscar selfie with tons of other celebrities is the world's most retweeted photo, causing Twitter to briefly crash from the traffic. The famous photo went astronomically viral due to her huge following, a popular hashtag, and Ellen herself rallying her fanbase to beat the all-time record for re-tweets.
George Takei
The actor, director, author, and activist famous for playing Hikaru Sulu in the original Star Trekis one of Facebook's biggest superstars. While his 8 million followers pale before Shakira's over 100 million, his engagement rate is through the roof. The 78-year old found success through his positive and endearing attitude and posts, which entertains his core audience of Trekkies, LGBTs, and Asian Americans. He's everyone's grandpa that loves sharing cat pictures and other cute stuff.
Vin Diesel
The Fast& Furious actor has over 95 million Facebook fans. While it began as a typical PR fan page, it exploded when he took the reins and began sharing more of Vin Diesel the person. He wrote paragraph-long opinions on a variety of topics, shared personal photos, and wacky videos of himself – things he normally does each day, blurring the lines between his real-life friends and his online fans.
Taylor Swift
Pop's current princess isn't just the biggest star in the industry, she's a social media darling and she does it by utilizing her greatest asset: her fans. Too many brands think only of promoting themselves but Taylor's promotes her fans too. She treats fans like friends. She sends random followers Swiftmas gifts and retweets undiscovered bands that cover her songs. There are also cases of encouraging or defending her fans when they are disheartened or bullied. Such support from a completely unexpected source creates an even bigger outpouring of love for the 25-year old singer.
While these celebrities' social media presences are fun and engaging by themselves, it’s the lessons they provide relating to social media management in the Philippines that will be the most helpful to your brand.