Who would have thought that the combination of psychology and marketing can help businesses to earn customers? By tapping the subconscious mind of people and understanding their behavior, a marketer can trick them into liking a brand or product with marketing psychology. To do this, only little experiment with basic psychology knowledge is required for the marketers to entice their consumers.
Now that marketing has emerged past the print advertisements and made its way to social media, many businesses refer to social media as an equally effective marketing channel. Almost everyone is online all the time, which makes social media a good place to attract consumers. Aside from that, businesses can directly see and monitor how consumers respond and engage with their brand, making it easier for them to understand the behavior of their consumers. This is one of the reasons why incorporating psychology to social media marketing can still work, and marketing psychology might even work better than in other marketing channels.
Wondering how marketing psychology can improve a marketer’s social media marketing strategy? We’ve listed down five applicable human behaviour studies and how you can use them in social media marketing strategy in this infographic by M2Social.
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