Challenge

Police Eyewear fashioned some of the most iconic designer sunglasses in the market today. It has thousands of fans but want to convert their Filipino followers into sales by bringing them into the store. To help solve this problem, the Italian fashion brand turned to an agency specializing in social media in the Philippines.

Insight

Bring the brand closer to home by capitalizing on the value that fans can get from the brand.

Execution

M2Social helped spread Police Eyewear's My Barcelona, My Rules through Facebook. The agency used a combination of raffle promos and trivia about Barcelona to build and intensify the hype in the weeks leading up to the real prize, the trip to Catalonia's capital, is announced.

Results

1 Million in sales from November 2014 to March 2015.