Want your brand to start the new year strong? Throwback posts and New Year greetings aside, you’ll certainly need a fresh new social media marketing plan for 2019. Don’t expect your best tricks from 2018 to give you the same results anymore, though. If you want to stay ahead of the competition, you’ll want to keep these 7 social media marketing trends in mind for the new year.
7 Social Media Marketing Trends to Watch in 2019
1. Genuine Relationships with Influencers
The power of social media influencers only continues to grow, but endorsements by these online celebrities will be more subtle in 2019. Consumers have become less receptive to branded advertising. Your company will want to focus more on building long-term relationships with influencers who provide genuine support. Not only will this lead to more organic endorsements, but this can also prevent influencers from bailing later on.
2. More Authenticity
Because users are shying away from branded content, you’ll want to bank more on user-generated content in 2019. Consumers listen to fellow consumers more than they’ll listen to ads. Try asking your audience to share what they like about their favorite product or service in your lineup.
3. Shorter Ads
Consumers nowadays have shorter attention spans thanks to a daily bombardment of countless ads and thousands of messages. To keep up, brands are putting out snackable commercials or snack ads, which are less than 10 seconds long. This is just enough to give basic information and make it stand out among other brands. Go past 10 seconds and you’ll start losing people’s attention. By the 60-second mark, half of your audience will have lost interest. So, if you want to keep your audience engaged, you’ll need to keep your 2019 commercials snackable.
Aside from trimming their ads, marketers can keep viewers engaged with the help of crypto-currency incentives. Brands can now reward consumers who sit through their ads with Basic Attention Tokens and other forms of crypto-currency. If you have an ad that you just can’t cut down to snackable size, you can give blockchain a try.
5. Ephemeral Content
This refers to content that isn’t permanent but becomes inaccessible or gets taken down after some time. Sure, it doesn’t sound too innovative, but look at Snapchat and Instagram and the 450 million daily users they’ve gathered together. These two platforms use Stories, which disappear just right after 24 hours. Stories and other ephemeral content tap into users’ fear of missing out and can garner incredible numbers of views and reports as a result. You’ll want to have a strategic mix of ephemeral content and evergreen content if you’re hoping to drive more engagement this 2019.
6. Social Listening
If you want to keep a healthy brand image in 2019, you have to catch everything your audience have to say about you. This includes responding quickly to inquiries and complaints. You may find it easier to pull through any PR crisis and survive the year. Being transparent to your audience also helps in building their trust. Acknowledge any shortcomings and limitations when your audience complains about your products. Consumers will trust you more that way.
7. Mobile Marketing
A study by We Are Social and Hootsuite found that 52% of web traffic comes in through mobile devices. This doesn’t mean you should ignore desktop marketing completely in 2019, though. Just make sure that your brand has a solid mobile marketing strategy. For one, make sure that your landing page is mobile-friendly.
Follow these 7 social media marketing trends for your campaign strategies for 2019, so you can find it easier to stay afloat despite what the year will bring. Enjoy a prosperous new year!
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