Every October, social media platforms come alive with witty Halloween-themed campaigns. Some of these stunts have worked so well that they still pop up in users’ memories even after several Halloweens have passed, If your brand is thinking to launch a campaign of its own, you can also look to these same stunts for inspiration. To start you off, here’s a list of 8 awesome social media campaigns full of tricks and treats.
8 Creative Social Media Campaigns for Halloween
Last year, KitKat posted a Twitter video of a zombie ripping open a four-piece pack of the famous chocolate. The clip’s message: Even the undead can have a break.
It helps that the video went up at exactly 3:00 AM--the so-called witching hour.
In a genius move that had users glued to their IG accounts, M&M’s put up an interactive story set in a haunted house. Each animated segment ended with two possible paths for the story to take. Followers could then vote on the main characters’ next move in the comments. The most popular choice played out in the next clip!
Hershey’s took the simple route with a series of stop-motion videos featuring easy crafts for Halloween. The most successful video in the series taught viewers how to decorate snack-sized chocolate bars and make them look like little bats. A clean and cute aesthetic made the clip a treat for the eyes, too!
This global coffee shop chain stirred up crowds by releasing witty, Halloween-inspired Frappuccinos featuring vampires, zombies, and Frankenstein’s monster. The vampire-themed drink was named the Frappula Frappuccino while the zombie-style frappe had pink whipped cream shaped like a brain. Aside from these IG-worthy blends, Starbucks also has a friendly reminder for us on Twitter.
Bonus points for tasteful customer interaction:
5. Burger King
In October 2017, fast food giant Burger King put up an offer that drew views and snickers alike. From 7PM until closing time, the first 500 customers to walk into one of five selected BK stores would get a free Whopper. The catch: customers were required to come in a clown costume. This campaign rode on the success of Stephen King’s IT, but it was also a clear jab at another fast food chain.
6. East India Comedy
In the Philippines and most other parts of the world, there isn’t much debate over the celebration of Halloween, even though its origins are acknowledged to be pagan. Halloween isn’t very big in India, though, since the country already celebrates several festivals in October. East India Comedy thus released a very helpful advisory regarding Halloween celebrations:
7. Walt Disney World
For Halloween 2017, Walt Disney World put up an intriguing time-lapse video of its overnight transformation. Followers got to see park employees putting up wreaths of orange leaves and positioning scarecrows in instant pumpkin patches. More curious viewers also received the answer to the long-standing question: what happens in Disneyland after the gates close?
Aside from pulling in 16 million views to date, the video also outperformed all of Walt Disney World’s other posts for the rest of the year!
8. Svedka Vodka
Remember chain letters? The sort that put your lovelife or your mom’s fate on the line if you didn’t repost within the next 30 seconds? Svedka Vodka took that trend, sprinkled it with user data, and made it into an advertisement. Consumers who watched their “Curse Video” would be retargeted with a series of banner ads. The only way to remove the curse? Visit the brand’s microsite and share the content with friends. Spooky.
Each year’s wave of Halloween-themed campaigns will include at least a few genuine treats with a trick or two worth mimicking. Plus, as seen in Svedka Vodka’s campaign, the social media tricks can only level up as technology continues to advance. Learn from the pros and keep tabs on your feeds this Halloween!
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