20 Essential Social Media Tools that are FREE!

20 Essential Social Media Tools that are FREE!

20 Essential Social Media Tools that are FREE!

Pretty much any big business today manages multiple social media channels, and they all understand that the task can be both overwhelming and frustrating.

Fortunately, there are tools that can assist you with your social media campaigns. These are designed to make life easier for brands and to help them achieve their goals. And the best part -- some of them are free!

We listed 20 free social media tools in this article that can really help your brand. But to make the list more digestible, we identified first how they can make a difference in managing your online presence.

The Benefits of Using Social Media Tools

Among many other purposes, social media tools are aimed to help you in the areas of:

  • Analytics
  • Monitoring
  • Engagement
  • Management
  • Social Listening
  • Lead Generation
  • URL Shortening
  • Post Scheduling
  • Email Marketing
  • Content Marketing
  • Keyword Tracking
  • Contests and Giveaways
  • Security & Password Management

With the many cost-effective benefits social media tools can offer, there’s no reason to not use them--and even more so if you can avail them for free. If you don’t have the time to find all these tools, don’t worry. Below is a list of the top 20 free social media tools that will really help you manage your brand’s online presence.

20 Free Social Media Tools for All Your Brand’s Needs


For: management, listening, scheduling, analytics, URL shortening

Hootsuite is arguably one of the most advanced social media tools available. Its free plan offers tools for posting, listening, and basically everything you need to manage multiple social channels. It also includes analytics and reporting which allow you to monitor campaigns.

If you need to avail of its advanced features such as the ability to add team members and use vanity URLs, you have the option to subscribe to its Pro plan which costs $9.99 a month.


For:  scheduling, analytics

Buffer shares many similarities with Hootsuite. They both lead as management tools in the social space and offer the ability to schedule content for posting. But what sets Buffer apart is it determines the best time to schedule posts based on your follower activity.

A free account is available for individual use, but paid accounts will cost you at least $10 per month.

3. TweetDeck

For:  monitoring, management

TweetDeck is a good starter tool for Twitter-focused businesses. It boasts the most advanced set of Twitter functionalities. One thing you should take note of is its option to set up notifications to ensure real-time responses.

It’s free to use for all Twitter users and a freemium account also comes with the ability to use custom timelines, create Twitter lists and searches, and add team accounts.


For:  scheduling, keyword tracking, URL shortening

SocialOomph makes it easy to organize and analyze your Twitter accounts. It has tools that allow you to keep track of keywords, mentions and retweets, and also draft a scheduled tweet. Its features also include dld.bz URL shortening.

The platform is free to use but to access its additional Facebook and Twitter features you will need to upgrade to the Pro plan which costs $17.97 for two weeks.

5. Friends+Me

For: management, scheduling

Friends+Me is a team-oriented tool for Google+. It offers features ranging from team collaboration to content sharing across Google+ accounts and other connected social channels. The free plan mainly supports Google+, but it’s also compatible with other social platforms.

Signing up for an account is free but you also have the option to upgrade to a paid plan that costs $9 a month.

6. Likeable Hub

For: scheduling, content creation, lead generation

Likeable Hub is a social media automation platform that provides a range of advanced tools that can easily replace a marketing manager.  It has an app that lets you schedule content and interestingly, generate content ideas and measure results, on top of many other features.

Beyond its free app, the platform also has paid plans that start from $19.99 per month.

7.Social Pilot

For: scheduling, monitoring, collaboration

Social Pilot is another social media scheduling tool that allows you to schedule posts in various queues. In addition to that, it also allows you to add and collaborate with team members and use browser extensions. It’s free plan already permits 3 connected profiles, 30 posts per queue, and 10 posts per day.

If these features aren’t enough, you can subscribe to their premium plans that range from $10 to $100 a month.  

8. Post Planner

For: content creation, engagement, collaboration

Post Planner takes pride in its science-based tool that is designed to recommend the best content for you and predict future engagement based on your audience and their interests. It also lets you automate posts and collaborate with members, among other things.

The platform offers a free Pro app but you can also subscribe to their paid plans that start at $3 per month.

9. Zoho Social

For: management, collaboration, scheduling

Zoho Social is another management software purposely designed for growing businesses and agencies. It has the same features other platforms offer but what sets it apart is its Facebook lead ads, reporting tools, and other advanced features all in one dashboard.

Signing up for a Zoho Social account is free but upgrading to paid plans will cost at least $8.33.


For: real-time monitoring

Mention is a monitoring tool that alerts you whenever your brand, product, or a keyword you specified is mentioned in the Internet. It also allows you to respond directly from the app.  This is particularly helpful in the e-commerce industry where brand reputation and customer satisfaction are crucial.

The platform offers a free account but you will need to sign up for a paid plan (starts from €29 a month) to avail of its advanced features.

11. AgoraPulse Barometer

For: benchmarking, monitoring

AgoraPulse is designed to track the performance of Facebook pages and monitor engagement rates and reach. By connecting it to Facebook, this free tool can also reveal how your brand’s page fares against other pages of similar industry and size.

12. Quintly

For: analytics

Quintly is a web-based application that gives you access to in-depth data and detailed analytics on all your social channels. It offers custom metrics and dashboards that help you keep track of your online performance and from there, devise a social strategy.

The free version of the tool is only limited to monitoring Facebook but it offers paid plans that let you manage more than one social profile. Plans start at $129 per month.


For: management, content marketing

MavSocial is a trusted social media manager that saves you time from toggling back and forth between multiple social accounts. Simply put, it consolidates all your social activities in one place and gives you the ability to publish content in different languages.

The starter kit is available for free, but you have the option to upgrade to paid plans for more functionality.

14.Google Analytics

For: analytics, monitoring

Introduced in 2005, Google Analytics is a powerful analytics tool that lets you keep track of your website visitors. It also provides you with real-time demographics to determine how your online presence is making a difference.

The free version of Google Analytics is already a great product but if you’re considering getting GA Premium, you’ll have to be ready to shell out $150,000 annually.

15. LastPass

For: password management

LastPass is a password management tool that helps secure all your social accounts. It generates and stores encrypted passwords for your social channels so you never have to remember all of them at once. You simply have to enter your LastPass password and the tool will automatically fill in the details.

The platform is free to use and works on browsers and mobile devices. It also has a test that checks how secure you are.

16. MailChimp

For: email marketing

MailChimp is an email marketing automation platform that makes it easier for you to find audiences, engage customers, and build your brand. It builds up a database of email contacts for you and automates email sending to your subscribers.

Signing up for an account is free but you can access more advanced functionalities by subscribing to a paid plan starting at $10 a month.

17. Edocr

For:  giveaways, lead generation

edocr is a document sharing site that lets you publish e-books and other documents. It may not look appealing at first glance, but can certainly help build your reputation as a brand by publishing free copies of your content.

The platform lets you sign-up for a freemium account but it provides instant access to advanced features through its paid plans.

18. ManageFlitter

For: engagement, management

ManageFlitter is a web-based Twitter follower tool that helps you gain insights valuable for engaging your audience.  It has a feature that allows you to unfollow all those who don’t follow you back in one click. all at once.

Choose between the ManageFlitter free basic account and its paid plans starting at $12 a month.


For: management, engagement, follower tracking

Commun.it is another time-saving management tool that helps you run your social communities. Its key features allow you to engage with your followers and also find out who unfollowed you.  Buffer (#2 in this list) can also be integrated into the site so you can schedule replies and content publication.

These features are available for free, but its reasonably priced premium plan allows you to access full features such as team collaboration.

20. Keyhole

For: monitoring

Keyhole is a real-time hashtag and keyword tracking tool that provides valuable insights such as hashtag and brand mentions on Twitter and Instagram. It lets you keep track of how many times the hashtag has appeared in a post as well as reach, impression, and share counts. Signing up for a basic account is free, but if you’re looking to access more of its advanced features, you’ll have to pay at least $179 annually.

When it comes to social media management tools, you certainly have a wealth of options to choose from. But the good news is that they all have free plans and trials so you can try and find the best that works for your social strategies.

If what you’re looking for is more than just a tool to manage your social media presence, a digital marketing agency will be more than helpful! Contact M2Social today!

Do you have any other social media tools to add to this list? Let us know by commenting below.