A social media content is at the core of every digital marketing strategy. As a business that maintains online presence, you know how important it is to share valuable content that will resonate with your audience and increase your engagement.
However, if your content is not anywhere near keeping your audience engrossed, your online presence isn’t probably going far. While it’s true that the success of your digital content lies in your hands, knowing the 3 most common types of social media content and the formats underneath it will make things simpler.
What Can You Post on Social Media?
Social media content is a general term used to define any textual, visual, video or interactive element you share on your channels. Such posts should encourage your followers to share your content, in order to improve your visibility online. Some of the most common content formats you can use are as follows:
Your social media strategy should start with a text post. This type of content allows you to create a persona that reflects your brand, product or services in order to deliver the right message to your audience. This can include hashtags or link to your website.
Some of the text posts that attract readers include:
- Real-Time Stories
Great visuals enhance the effectiveness of a content. In fact, various studies agree that a person processes visuals 60,000 times faster than a static text. Further, images appeal to emotions better which is one powerful way to connect with your followers.
So if you’re looking to spread information quicker while gaining more interactions, you should take note of these visual examples:
Stock Images – high-quality images give the impression of credibility which can help establish your reputation as a brand. There are over 73 free image source websites to search for relevant quality images.
NOTE: While it may look a perfect fit for your brand, you should avoid using stock images as much as possible. Chances are, there are thousands of other brands using the exact picture which may compromise originality and creativity.
Product Shot – the value of your brand is also measured by the product photos you exhibit in your social media stream. So, a good product should equate to high-quality product photography.
Infographics - this concept allows you to collect pieces of information, data, images into one attractive, easy to digest visual post. An infographic is likely to get shared three times more than a regular image.
Quote Images – what’s great about these motivational posters is that they work on almost any platform. However, you need to note that it’s essential to use an image that captures the spirit of the quote without being too overpowering.
Screenshots – a screenshot of testimonials, reviews or a photo that features your product or services is probably the best way to social proof your business and attract other buyers.
FACT: Studies show that online shoppers trust user-generated content 50% more than any other formats, and it’s not hard to find out why: a UGC gives an honest and unbiased review about your brand.
Behind the Scenes – taking your audience backstage allows them to get a picture of what goes on behind every product you produce. It taps on the idea of transparency which they don’t often get from other brands.
About 90 percent of social media users stream video content on their mobile, and brands are tapping into these market by incorporating video content on their strategy. In fact, Wyzowl statistics show that 83 percent of businesses attribute their increase in ROI to video contents.
If you haven’t yet made the transition from text, visual to video content, here’s some reasons why you should do so:
It engages users longer – users have a short attention span, but a video invites them to engage three times longer with your content than a plain text or image would.
It provides great experience – likewise, a video allows your brand to create compelling experience for your followers. These encounter can translate to loyal customers in the future.
It boosts conversions – on top of all these, including more video on your social media channels will likely lead directly to sales, up to 80% increase in conversions to be exact.
Here are some video samples you can craft now:
Brand Film – the purpose of this video is to introduce your brand to your viewers and immerse them in your stories, core values, and visions.
Explainer Videos – a great example of this video is a step-by-step tutorial that will walk them through solving a common problem. Another is a video that will assist them in the effective use of your product.
Product Review – a review of your own product will entice your viewers to avail what you’re selling. In fact, one study suggests about 50% of consumers are more inclined to purchase online after watching a product video.
TIP: A spin in this content is to review other products that will still be useful to your viewers. This will give them the sense that you care about your followers that you recommend products you will not profit from.
Testimonials – a video version of a testimonial can cover a buyer’s journey and experience using your product. It works by featuring your product in a manner that is easily absorbed by your viewers.
Event Videos – sharing the highlights and behind the scenes of your event is a great way to bring the occasion to those who didn’t make it. A live video functionality as that of Facebook Live allows you to broadcast the totality of your event, which is practical for those who want to be in the know at real time.
Social media is a powerful tool to reach out to your audience. Using a combination of all these is guaranteed to attract more followers and consumers to your business. If you need more help with your social media marketing campaign, we can assist you in creating the most ideal content for your brand. Contact us today.
Which of these formats you think will work best for your brand? Do you have anything to add to this list? Let us know by commenting below.