5 Helpful Questions to Ask and Answer before a New PR Campaign

It’s 2018! The New Year is a great time to launch a new PR campaign. But before spending money and effort, be sure that you’re ready. Ask yourself the following questions and see if you can answer each with confidence.



What’s the story?

Storie­s are essential in a new marketing campaign. They answer consumers’ essential questions, such as who is your brand, what is your product, what makes you stand out, etc. But more importantly, they provide a hook that arouses consumer interest. A good story also reinforces your brand identity and core messaging.



Who’s your target audience?

A campaign needs to be geared to a particular demographic. This makes relating it to consumers a lot easier. A generic campaign that tries to appeal to many people will appeal to nobody. If you know who you’re talking to, you can research their needs and preferences then effortlessly offer your product or service as a solution in a creative way that suits their tastes.



What are your metrics for success?

A PR campaign can’t be declared a success arbitrarily. It requires concrete numbers that it needs to reach. These Key Performance Indicators should be related to your business goals. For simple example, when your objective is increased sales or leads, you might need to track your story’s exposure through article counts, impressions, and social media engagement.



Is your staff ready?

When a new campaign is launched, reporters, bloggers, and everybody will be curious. They’ll question representatives of the brand about the product or service in whatever forum is available – whether it’s a press conference, roundtable, or social media. They need to be ready to answer confidently and quickly to display the brand in a good light.



Can you keep up the campaign?

Launching a PR campaign doesn’t end with a launch. It needs follow up. Stories need to be released regularly to maintain interest. And even if the campaign is just a single launch event, it still needs to be monitored in publications, TV, radio, blogs, and social media. To prevent the campaign from fumbling, the company needs to handle this load.


If you can’t find a good answer to these questions, it’s a good idea to contact a PR agency for support. They can help you craft stories, monitor the news, and provide PR or social media experts. Don’t settle for an inadequate PR campaign; always make it the best possible for your brand.