A good press release can build your brand image. However, it’s not just all about developing a killer PR content. To reap its benefits, you have to find press release distribution channels that can help you reach a bigger audience.
Good news is, while there are paid channels, there are also free press release distribution websites that offer cost-effective options to support your campaign. If you want to know what these are, this guest post from Vaam.com presents the ultimate list of press release websites that are absolutely offered for free.
Although the art of Press Release has been around for decades, it continues to be a staple in any company’s marketing campaign. With more than 80 million people receiving news every single day, it is an essential aspect of modern marketing. However, a lot of companies shy away from doing a press release distribution for their business. Why? Well, they think that it is not always the most cost-effective option. But in reality, they can never be more wrong.
Press Release Distribution services can be expensive. But they don’t have to be. These days, many reputable PR and Digital Marketing agencies like M2.0 offer PR Distribution packages to suit everyone’s needs. However, if you don’t want to pay for distribution services, you can actually publish your press release for free.
Yes, you’ve read that right. There’s such a thing as a “free” press release distribution. However, you should keep your expectations straight. What really is “free” these days? Realistically speaking, the best “free” press release distribution you can have is, well, yourself. If you’re up to the task, you can focus on distributing your press release personally and ensure its maximum exposure. But how do you go about doing this? In this guide, we’ll walk you through the best distribution tips, tricks, and an ultimate free press release website list.
Why should you do a free press release distribution?
These days, we live in a content-driven and information-rich world. We are always getting bombarded with news and announcements anywhere, and everywhere we go. With over half of the world’s population having access to the internet, it is, more than ever, imperative that a business communicates to this massive audience in order to sustain brand awareness and in turn, profitability. Here are some significant benefits a free press release distribution can give to your business.
It’s an all-in-one marketing tool.
When you use a free press release distribution, you are giving your business a shot at a multi-faceted, multi-channel and all around robust marketing campaign. A press release works in such a way that checks all the boxes needed. It doesn’t just give you, your business, and your brand exposure. It also allows you to establish and sustain a relationship with your clients. It gives your brand credibility. It can drive more organic to your site, and it can reach places you wouldn’t even have been able to otherwise.
It’s relatively inexpensive.
If you compare the cost of a press release distribution to other marketing and advertising techniques, you will see a stark difference. But if you compare the Return On Investment (ROI) of a press release distribution to those other marketing strategies, the turn-out is eve, and likely even better. And if you’re on a tight budget or you simply just want to try your hand at doing a press release on your own - you can even do it for free!
It can benefit any business, no matter the size.
A press release is something any business, big or small, regardless of the industry - can without a doubt, benefit from. And it is also something you can do more than once. In fact, as long as you have anything newsworthy to say, you should do a regular string of press releases. It is an excellent way to put any business on the map. Whether you are a small business start-up or already an established company, a press release can do you a lot of good.
It is easy to do and requires less effort.
Unlike any other marketing and advertising project, a press release distribution requires very little follow up. Once you have a compelling and well-written news copy and you’ve distributed it to the right strategically-targeted channels, the work is mostly done. These days, computer programs and analytic tools are available to help you monitor your press release’s success. These analytics and reporting tools can help maximize your press release’s effectivity. However, if you don’t want to exert any more effort, it is not entirely necessary.
It can boost your other marketing campaigns.
Not only is a press release multi-faceted on its own, but it can also boost your other marketing campaigns if you play your cards right. Are you doing a Search Engine Optimization on your website? A press release can boost that. How about Content Optimization? A press release can help maximize that, too. A successfully-distributed news campaign can ultimately help maximize your all-around marketing project.
How do you choose the right Free Press Release websites?
There are at least hundreds of free press release websites out there. And with so many sites to choose from, picking the best ones to publish your press release on can be quite a daunting experience. After all, when you’re choosing free press release websites, you want to gain access to a top-of-the-line foundation to base all your PR strategies from. Here are a couple of things to consider when choosing the right free press release website for your campaign.
Your Press Release Distribution Goals
First, you need to think about what you want after publishing your press release. What outcome are you looking for? Do you simply want a basic press release distribution? Or do you want to reach as many people as you can? Do you want to focus on websites related to your niche? The first thing you should do is to consider your wants and potential outcome.
A Press Release Website’s Media Relationship
If you want your press release to be effectively distributed, you should look at PR websites with the best relationship with the media. You want a site that has good earned-media pick-up. By this, we simply mean that a website should have a solid history of press releases that actually get covered by the press.
A Website’s Authority Level
You want to publish your news copy somewhere that gets a lot of online traffic, right? So it’s only natural to look for a website that has a high-authority presence on the web. A press release can also be used as a way to drive additional traffic to your own site. If your press release is published to a site that everyone trusts and visits, that’s just icing to the cake.
The Ultimate Free Press Release Website List
Now that you know everything you’re trying to look for, it’s time to choose which websites to submit your press release to. In order to get you started, we’ve come up with a top-notch list of free press release websites out there.
Free Press Release
Free PressRelease.com is one of the leading authorities in the world of the press release. As of the moment, they have more than 800,000 registered users. As such, they have been responsible for various press release campaigns going viral. Free-Press-Release has been around since 2001 and almost two decades of experience makes them one of the best go-to places for businesses to publish their stories for free.
Newswire has an impressive string of big clients on retainer. However, this PR company also prides itself on catering to small business across the country. They have friendly, knowledgeable PR experts on standby. Their free press release submission process is also relatively straightforward. Newswire has an excellent record of earned media pickup. Their paid press release distribution services offer the best features in the industry.
Newswire Today is another highly-established PR firm in the country. They’ve been in business since 2005 and has an excellent free press release distribution platform. Their Free press release distribution services allow subscribers to access an extremely comprehensive network of corporations, market research reports, PR agencies, journalists, freelance writers, and news content providers. They provide excellent opportunities to small and large companies alike. Newswire Today’s submission process has very high standards. But then again, you have to give something exceptional for excellent results.
PR Fire operates on two versions of Press Release Distribution - a paid PR site and a free PR site. PR Fire categories their releases in different categories, which makes them n attractive platform for journalists with a specific niche to cover. They are also one of the top press release sites on the web and get massive amounts of traffic every day. PR Fire’s paid PR distribution services also offer different attractive features for companies who are not afraid to shed a little cash.
Ultimately, a free press release can give your company some much-needed exposure. And it is an excellent option to merely test the waters and try your hand at writing your first couple of press releases. However, the most successful press releases in history have been done by professionals. So you might get attracted to the “free” sign, but if you really want success, especially in business, you have to invest in it. And it is precisely the same with a press release.