Infographic Series: When Do People Research the Products They Buy?

There’s just too much information in the internet about products. It has changed the way consumers go about purchasing them. There are ratings and reviews for practically every item or service nowadays that can be accessed in an instant. But when do people research the products they buy? And what can this information tell us about consumer behavior?

Here are some statistics with insights to guide businesses:

Infographics - People Research When