A Guide to Great Instagram Captions

While the highlight of an Instagram post is a picture, a great caption is needed if you want to give it greater meaning to your audience. The photo and video sharing site is critical to your brand marketing efforts because it has highest engagement rate among social platforms. But coming up with effective captions can take hours of thinking and effort. Fortunately, here are five tips to help you craft better, faster, and more effective Instagram captions:


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Speak Their Language

To create a great caption for your post, you need to know your audience and their language. What’s their age group and what words do they often use? Are they millennials who constantly use slang? Maybe it’s a matter of changing the tone of your copy? Study your target market’s personality and habits because you’ll need to speak their language if you want to really communicate with them.


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Use #hashtags and Emojis

Improve your Instagram copy by utilizing hashtags. According to Simply Measured, posts with at least one hashtag average 12.6 percent more engagement. Adding emojis also help strengthen your caption, making it more interesting and eye-catching.


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Add a Call-to-Action

Add a call-to-action or CTA to inspire your audience on Instagram. Whether it’s asking them to visit your website or comment on your post, CTAs can bring your target market closer to your brand.


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Prioritize Your Message

Instagram only shows a few lines of text on feeds until you select the “see more” button, which expands into a long caption. If your caption is text heavy, make sure that you place the most important part of your message in the first few sentences to let users see it already without having to stop and read the whole copy.


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Mention Others

To deepen your bonds with your audience, mention other users in your posts. This way, your followers can check his/her profile and vice-versa, putting both of you in the Instagram spotlight. 


With a great Instagram caption, you can make the most out of the platform and boost your brand!

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