Marketing and digital professionals need to stay constantly updated with what’s happening in Facebook, YouTube, and other popular platforms to stay current and relevant. Seeing how certain posts engage people and understanding how some become viral can help them formulate winning strategies for their brands.
To help you keep up with what’s trending, we compiled five posts in April that took the Filipino social media scene by storm:
Before rocking the stage in Manila, the British band went out of their way to visit Ken Santiago, a big fan suffering from stage four cancer. Ken initially bought tickets to their show but gave it to his brother upon being diagnosed with the illness. Facebook users were touched by the act, sending well wishes to him and showing their appreciation for the band. To top it all off, Coldplay performed their song “Ink” during their concert just for Ken.
On the day of Coldplay’s concert in the Philippines, some very lucky fans spotted lead singer Chris Martin casually riding a bicycle around the Mall of Asia Grounds. This was an unexpected surprise for the concert goers, as they probably never imagined getting close to the world-famous musician. Those in the right place at the right time were treated to a once-in-a-lifetime experience, one that not even an extremely expensive VIP ticket can provide.
On April 9, a Spanish man invited local leaders in Kawit, Cavite and knelt before them to apologize for his ancestor’s wrongdoings during the Spanish colonization. His name was Johnny Barnreuther and he mentioned on his post how his nation hasn’t sent a leader to ask for forgiveness for the past, unlike the U.S. and Japan. His Facebook post went viral and was met with very positive responses.
Another post that went viral this month was a picture of an overcrowded pool at a water park in Pasig City. Many reacted with disgust, commenting on how unsanitary the place looked. Some even tagged their friends, jokingly inviting them to go there. According to the post, there were about 5,000 guests at the park, a number that isn’t hard to imagine after seeing the photo.
Uber’s new ad “Kilig” had netizens stirring due to its surprising twist. Based on an uber rider AJ Tabangay’s uberPOOL experience, the commercial recreated the story of the time he shared a ride with his crush. The Facebook video went viral, proving that Filipinos always love a good “kilig” moment.
Trending posts on social media receive nationwide attention and easily become a common topic of conversation among netizens. If you can harness this power for your brand, then you can create significant buzz and leave a lasting impression on your audience.
Did we miss anything out? Let us know in the comments below! Follow M2Social for more exciting stories!