For a social media firm in the Philippines, one of the most difficult things to do is to encourage people to interact with your brand. There are many things stacked against you, such as algorithm changes and attention span. However, social media engagement – those likes, shares, follows, and comments – is crucial in converting interested people into loyal buyers. Fortunately, improving engagement isn’t a matter of luck. Here are five ways to get people connecting with your brand.
Create and Repost Evergreen Content
Social media content is topical to the extreme. It often references the latest movies, memes, and trends. But there is room, a large one in fact, for content that doesn’t go out of style. Called evergreen content, these are posts and articles that people frequently come up, such as how-tos, tips, FAQs,
product reviews, and lists. The great thing about them is they can be reposted every now and then in a different time or day of the week to engage new followers and old fans who didn’t catch them when they first appeared.
Remember to #Hashtag
Hashtags are great way to spread your post beyond your current list of followers. There are several ways to use them to your advantage. First, you can create a brand hashtag and encourage your audience to use them in particular brand-related posts. Additionally, you can use them to classify your content, such as #productreviews or #funny, to expose them to more people looking for similar content. Lastly, you can hijack a trending hashtag to get your brand in the minds of the audience. But be careful and investigate what the hashtag is about; your brand could find itself in a trend that delivers the wrong message or associations.
Gamify Your Posts
People love games. They’re enjoyable and help to pass the time. To encourage engagement, add games and contests in your social media. Be innovative with moving gifs that stop at just the right moment. Ask about trivia related to your brand or industry. Make guessing games where you have to fill in words in song lyrics or imagine the object in a scrambled picture. Or create posts that treat the number or likes and shares as scores for a reward.
Sometimes, the easiest way to engage people is to simply ask. Ask for specific reactions or for answers to questions. But you don’t also have to be the one that asks all the time. Hold an AMA session with one of your brand ambassadors so your followers can ask their questions about them or your brand. You can also package your AMAs to talk about the problems that your product or service solves.
Don’t always hide behind a logo and show off your brand personality. Let your hair loose with glimpses behind the scenes or on-site. Share what happens in a typical day at your business or post pictures of what the people do during lunch or on their downtime.
Improving social media engagement can be a struggle that changes with the digital and pop culture winds with popularity shifting every which way. Brand FB pages need to stay relevant and meaningful so you need to monitor the latest trends. Try implementing our recommendations and keep on making great content to get people excited with your brand.
For more tips, follow M2Social, a leading digital agency in the Philippines.