Content is king, especially for Search Engine Optimization (SEO). Search engines like Google love it and their web crawlers constantly hunt for it to assess its worth. An awesome blog post or landing page will help to raise your rank in the search results. But how do you write one? Here’s a seven step guide to assist you.
Step One: Pick Your Keywords
Anything that attempts to optimize for SEO must begin with keyword research. Keywords are important because they help search engines determine the content of your post and they also help you find topics to write about. While you can use many keywords in a single post, choose one to focus your thoughts.
Step Two: Create a Compelling Angle
Having a keyword doesn’t give you a story and a meaningful story is the key to raising the user experience. If visitors like to read your content, they will stay, explore your links, and eventually contact you directly. A story begins with a compelling angle. Find an angle about your keyword that your audience will find useful or funny. Consider identifying a pressing problem and show a solution in your article. For example, if your keyword is “dermatologist in manila”, you can write about the qualities of a good dermatologist in manila.
Step Three: Start Well
Beginning your article can be the hardest step, especially with on-page optimization in mind. Ideally, the primary keyword should appear in your title and in the first paragraph of the article. Using the first paragraph as a sneak peek into the entire post can help you squeeze in the keyword. Moreover, it’s actually a good way to start an article.
Step Four: Avoid Spam
Spam refers to the endless repetition of keywords that was once found in early SEO efforts. It made reading a horrible experience. Google implemented the concept of keyword density to prevent spam and encourage writers to use synonyms and pronouns. While there was once an exact keyword density rule, this has been relaxed. Just don’t spam any keyword.
Step Five: End at the Right Length
The proper length of an article has been constantly changing. 150 word landing pages were effective seven years ago but today’s trend is to write lengthy posts. Thousand word articles have become the default for some SEO specialists. In general, the best time to end an article is when it’s right. Forcing a set length can reduce the quality of the writing unless you can write well. However, do create articles in different lengths to ensure that one or another will always rank in the search engines.
Step Six: Add Multimedia Support
A wall of text doesn’t make a good post. On the contrary, it makes it unreadable. Break up the monotony by adding images and videos that help support the point of the article. At the very least, experiment with fonts, spacing, and headings to enhance readability.
Step Seven: Place the Reader First
The technical advice written above is designed for SEO but it’s okay to ignore one or two if any interferes with writing a good post for your users. Search engines primarily try to find content to help their users and good informative articles will be rewarded with a high rank anyway. This doesn’t make your work easier; it makes it harder. You always need to write quality, engaging content, which means brushing up on your grammar, narrative, and wit. Shortcuts won’t work to please real, living people. Learn to write well.
A good blog post or landing page isn’t just beneficial for on-site optimization but for your off-site SEO as well. To learn why, read the next article in our series about Understanding SEO. Subscribe to M2Social!