Social Media Marketing has become an integral part of any online marketing campaign. Although, boosting your business through social media might sound time-consuming and complicated whether you are an individual or a small business.
Finding tools to help you engage with your audience or influencers on social media is no easy task.
To help you maximize your social media marketing campaign, we have gathered a list of social media marketing tools you should have.
Check these 30 Social Media Marketing Tools out and discover which fits your social media requirements.
With Likealyzer, you can measure the effectiveness and reach of your Facebook page. Just paste the URL of your page into this web-based tool and it will tell you how well your page is doing in terms of likes and engagements. Likealyzer also offers recommendations to improve your Facebook marketing. This tool is free to use.
Social Mention is a user-friendly website that lets you discover who’s talking about you, your brand, or any other topics by measuring the number of mentions of your inserted keyword across 100+ social media platforms. With this simple tool, you’ll know how often a keyword is mentioned, what are the sentiments of people towards the keyword, and how wide is its reach. Social Mention is free-of-charge.
Brand 24 provides extensive analysis on mentions of your brand in an organized stream, measures influence score of people, and provides overviews of people’s attitudes towards your brand. Its “Discussion Volume Chart” functionality also enables you to see changes in the discussion about your brand--this is particularly helpful when your company’s image is at stake. You can avail Brand 24’s Premium Plan at $99, but they also offer free 14-day trial.
Edgar is a social media library queue that you can fill with scheduled updates, and it will sort them into categories. Each update you put into this tool will publish category-based and at anytime you choose. It helps you save the time of manually updating your social media page so you can focus more in interacting with audience. Edgar is priced at $49 per month and works well with Facebook, Twitter, and Linkedin.
Doing reports is now easier with CrowdBooster. This social media marketing tool gives you real-time data that determine the performance of your page--and it can also do all the analyzing of data for you! This tool provides insights and recommendations on how you can improve your marketing based on your data. Crowdbooster allows collaborative work and post scheduling. Avail this product at $49 per month or try it free for 30 days.
Followerwonk helps you find new influencers in Twitter through its search features. You can also analyze your followers by sorting them by location, bio, the people they follow, and more. See how your competitors are doing with an actionable visualizations of comparison of their social graph to yours. You can try Followerwonk free with their limited Connect Plan, but their most recommended Target plan offers more features at $29 per month.
This tool allows you to track all your past tweets with links easily. It organizes your links by campaign or project, views stats and click activity. With its Click Mapping functionality, know where your received clicks are coming from across the globe. Every time somebody tweets from your ClicktoTweet link, it can suggest your Twitter account for them to follow--which helps you increase your followers. Click to Tweet is free--all you have to do is sign in with your Twitter account to begin.
TweetDeck is a tool offered by Twitter that lets you build customized multiple timelines and track lists, searches, activity, and more in one organized interface. It offers Tweet scheduling and hassle-free Twitter account management. TweetDeck is free to use.
Grow your follower base with Tweepi. Find users of your brand and engage with them by following, mentioning, or adding them to your lists. This app also provides options to force unwanted users to unfollow you, cleanup inactive users, data filters, multi-account management, and more. Try Tweepi in their limited but free package. Their all-access Platinum plan costs $24.99 per month.
Bit.ly is more popularly known as a URL shortener for Twitter’s limited characters, but it also allows you to track the clicks of your links in a timeline stream and see which of your links is performing best. You can use Bit.ly for free.
Socialoomph’s Free version has base automation options that allow you to schedule your tweets, track keywords, shorten URL, and monitor your tweet’s performance. Their Professional plan has additional features for Twitter, Facebook, Linkedin, Pinterest, Plurk, and App.net. Additional fees applies for their Followback and Auto-DM (Direct Message) options. You can try Socialoomph Professional plan with its 7-day trial or purchase it for $17.97 per two weeks.
Twazzup is a web-based real-time monitoring app for Twitter. This is a nice twitter search engine. Find out tweets about you or your brand, top influencers, top related keywords, --all in one interface. Twazzup is free to use.
SproutSocial enables you to schedule, queue, and post updates not only in Google+, but also in Facebook and Linked. Work with your team efficiently by using its content calendar and other features that allow you to add, review drafts and edit content. SproutSocial also provides analytics and performance insights, presented in impressive visuals that can be exported to CSV and PDF. SproutSocial’s monthly plans start at $59 with 30-day free trial.
Hootsuite is a social media management tool that can help you manage your many social channels by monitoring, posting and delegating tasks within a team. Aside from scheduling of posts, Hootsuite also presents an in-depth analysis of the performance of your social media accounts. It also protects your organization’s data by securing your account logins, profiles, and permission levels. Hootsuite offers different plans depending on your needs, with prices starting at $9.99 per month. Try Hootsuite first with their 30-day trial.
Google Alerts is a free service offered by Google that allows you to monitor the web for interesting content. Google will send email notifications to users of the latest results (web pages, articles, blogs, research papers) based on your assigned keywords. You can use Google Alerts for free by visiting google.com/alerts.
ViralHeat monitors all the conversations about your brand in various social media platforms and identifies trends that you can use to gain social attention. It recommends actions to make the most out of your social ROI. This tool does the complex processing of real-time data to give you in-depth analysis of your social media performance. It also has content marketing features to help you find the best relevant content and lets you interact with influencers and audience. Request a demo of ViralHeat here.
How Sociable is a social media monitoring tool that measures the “magnitude score” of your social media account, indicating how well your brand is performing online. It provides an objective comparison between you and your competitors across the most popular social media platforms. Price of How Sociable begins at only $9 per three months.
Easily connect all the LinkedIn, Facebook, Instagram, Twitter and Google Analytics profiles you manage in this one tool. It helps you create comprehensive and elegant reports by crunching all the numbers and presenting the results in an easy-to-understand display. Purchase SumAll at $99 per month with 30-day money back guarantee.
Schedugram assists in managing multiple Instagram accounts. You can upload all your photos and videos, edit them, add filters, and schedule your posts. View the activity of all accounts in one interface. Teamwork is easier with its multiple users option, showing who scheduled what for accountability. Monthly pricing of Schedugram depends on the number of followers you have, and it starts at $20 for zero to 10,000 followers.
Create eye-catching photos for your Instagram account with Canva. It offers thousands of awesome stock photos, templates, font styles and colors to help you develop your own design from scratch. Canva is free for personal use, but you can try their free 30-day trial Work plan that has additional useful features like team brand kits, layout creators, and many more.
Keyhole highlights social media analytics features that can track your hashtags and keywords, monitor activity within your accounts or competitors in real-time, and find relevant influencers to engage with. Know what people say about you and your brand by using its Sentiment Analysis. It also makes reporting less difficult with its automated reporting downloadable as PDF or Excel Sheet. Avail Keyhole at $149 per month.
Contently boasts of its story editor that allows collaborative working on content. All of the content creation, edits, revisions and approvals happen in one page. Your work will be edited by their award-winning freelance content creators. Once your content is polished, the tool will publish it on your chosen channels and optimize it to reach more relevant audience and grow sales-qualified leads and conversions. Get a demo of Contently today here.
Kred is a tool that measures online influence. Influence score is the person’s ability to encourage action online and it is measured on a 1,000 point scale. Outreach is how generous is this person in engaging with others and spreading their message. Through this tool, you’ll know which influencer would be most responsive to you even before engaging with them. Kred offers 1-year free trial of their product, but you can get access to more features at $99 per month.
Post Planner provides scientifically-proven, top-performing content that you can use for your social media pages to encourage engagement with audience, improve reach, and increase traffic to your website from Facebook, Twitter, and Pinterest. Pricing of Post Planner starts at only $7 per month.
Buzzsumo lets you discover the most-shared content across the most popular social media platforms and find key influencers related to your chosen topic. It also alerts you when there’s latest content mentioning your keyword or when a competitor releases new content. Compare your performance with your competitors’ with its comprehensive competitor analysis feature. Buzzsumo has various plans for starters, agencies, and enterprise. Rates begin at $99 per month.
Storify has been used by media organizations for their event’s live coverage online. It allows users to import content from other forms of media then put them into a timeline using social media--which would give context to the audience. It also enables you to track your hashtag campaigns. Storify Free is for amateur bloggers while Storify 2 suits an enterprise content team. Request a demo of Storify 2 here.
Nuzzel is a news aggregator website that simply shows the best stories shared by your friends and influencers in Facebook and Twitter. Use Nuzzel for free on www.nuzzel.com.
Bundle Post serves as a social content management tool that helps you generate, organize, schedule, and publish content. It can also automatically add hashtags to up to 100 posts in just a matter of seconds. Get your free trial of Bundle Post by registering here.
Onalytica identifies influencers and tracks their updates to help you tailor your engagement with them. Its content seeding feature provides you the best content with your influencers. Contact Onalytica here to show your interest.
Know more social media marketing tools that we missed? Comment them below.