Trick or Treat! In a few weeks, Halloween will be here and kids in cute costumes will haunt our parties, malls, and offices for candy. But working adults also need treats, especially as the important year-end nears. But worry not! M2Social has five social media tricks that can help you enhance your numbers and make digital marketing easier.
Troll comments can smear your Facebook brand page and terrify your growing community. Deleting the horrid person’s remarks or banning him often only causes other problems because he’ll just escalate his comments or send nasty emails about the ban. The trick is to hide his posts. He and his followers will still see his comment but to other people it’s invisible.
Mine Social Media for Article Ideas
All too often, writing a blog post to boost your website traffic becomes harder and harder. Your brain has been sucked dry and everything seems to have been written already. Fortunately, you can take a look at your most popular social media posts for ideas. They received likes and shares because people found them interesting and your audience is probably willing to read an article expounding on the topics that they touched.
Instead of posting your content all the time, let your social media accounts skin be worn by somebody else. But not just anybody! Get a celebrity influencer to take it over and have fun then open Facebook Live to broadcast his shenanigans. Your regular audience will appreciate a new famous face while the celebrity’s fans might grow interested in your brand and stay.
Embracing Life Events
Life events appear regularly in our Facebook newsfeed, from engagements to births and job changes. But aside from announcing milestones, they can also be the basis for a targeted marketing campaign. A restaurant brand can entice recently engaged couples to let it host their wedding dinner or a childcare brand can market to families gifted with a baby. Be like a psychic and use life events to offer people exactly what they need in this particular point in life.
Narrow Your Targets
Boosting engagement while reducing costs seems like the blackest magic. But it’s possible by narrowing your target audience because the more people that you include, the more expensive it becomes. By removing outliers and tightly focusing on your market, your posts appear on fewer newsfeeds but they will be more relevant and engaging to the remaining market.
These tricks aren’t the only thing up our sleeves. Subscribe to find out about our next trick!