In a few weeks, it’ll be the end of the holiday season once again. It’ll be another year of healthy sales but also another year of dealing with old stocks, which, unfortunately, just clutters your existing shelf space – and even your warehouse. And the longer they stay, the lower your gross margins and the higher your costs.
To push out the old batch of products and make way for new ones, the End of Season Sale has been a retail lifesaver. However, you’ll be competing with other stores that have the same idea. Fortunately, social media marketing can give you a powerful edge. The following are five tips on enticing people with your content during this critical phase:
Focus on the season
While the season may have ended, its memories remain fresh. In planning content for your End of Season Sale, you can still focus on the season. After all, the Philippine Christmas season can last until the Feast of Sto. Niño, on the third Sunday of January. Make the sale seem like an extension of Christmas, Halloween, or whatever season. Try leveraging nostalgia or even regrets for the past holidays. Remember to use the right keywords, like Xmas, gift, and holiday, and craft your copy to fit the theme or mood of your campaign. Making your content meaningful yet appropriate for that time of the year is vital in an effective seasonal campaign.
Timing is key
The timing of the rollout of your social media content is critical in convincing your fans and followers to come to your sale. Communicating too early may cause them to forget the date, while marketing a couple of days right before might not give them enough time to make plans. Don’t rush your buyers unnecessarily by pressuring them but make sure you instill a sense of urgency in your messaging to avoid complacency. There really isn’t an exact formula for this since there are too many factors to take into consideration, but keep this in mind and try your best in hitting that sweet spot.
Manage user content meticulously
By the end of the season, your products should have tons of user feedback and reviews on social media. Cast a spotlight on the positive feedback before and during your sale. Since social media is instant and far-reaching, always keep an ear to user buzz on all relevant platforms. Handle the social media noise around your sale by addressing all negative comments while showcasing the good ones the best you can.
Reach out to social media personalities
A great way of capturing the attention of your buyers is by reaching out to the right social media influencers. A simple tweet by a well-known blogger can send people, including their fans, flocking to your sale. Be sure to work closely with your influencers to have the best output and the widest reach possible.
Utilize new and trending social media platforms
Another effective way to get the attention of your buyers for your End of Season Sale is to ride on trending platforms. Aside from using the conventional Facebook or Twitter post, why not try something new like Facebook Live? You can livestream your products on sale while doing something creative or crazy with them. Utilizing these trends will take you to where people are gravitating towards digitally and it’ll get your content across in a way that might be useful for future campaigns as well.
Creating sound and timely content for social media is essential for enticing shoppers to your End of Season Sale . Always remember to keep your overall efforts coherent and in tune with the season.
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