Right after Halloween, businessmen and marketers will begin to unleash ads, events, and PR campaigns for the largest buying season in the Philippines: Christmas. For small business – and even large ones, getting a message out in the noise is a difficult challenge. Fortunately, your organization can find itself heard through a little creativity and social media.
Here are four great examples of businesses getting their message across in popular online networks.
#Holiday360 – Lenovo
Everyone takes selfies, especially during the holidays when people return to their old homes and meet their relatives and friends once again. Technology giant Lenovo seized this moment by inviting everybody to submit a selfie video about their hometown’s holiday celebrations with the goal of creating the world’s first global 360 selfie. By leveraging social media’s reach, Lenovo was able to create something incredible.
#RedCupContest – Strabucks
In 2014 and 2015, global coffee chain, Starbucks, hosted a #RedCupContest on Instagram. Customers were encouraged to share and tag the chain’s famous red cups for a chance to win one of five grand prizes. In the 2015 campaign, Starbucks gathered 40 thousand entries – a triumph of user generated content marketing.
#HolidayBuds – Budweiser
In 2014, American beer brand, Budweiser, released limited edition vintage packaging and asked their customers to post the products on social media under #HolidayBuds. Simple but the company took the idea further by encouraging the posters to name people that they want to share the beer with. Budweiser followed up by actually reuniting the customers with their old buddies, creating a very memorable holiday.
#WishesDelivered – UPS
UPS delivers packages across the globe daily. But during the holidays, customers can also have their wishes delivered. For every holiday wish uploaded to #WishesDelivered, UPS donated a dollar to charity and the luckiest ones got their wish fulfilled. The campaign didn’t just send packages and donations; it sent the holiday spirit all over social media.
Each of these four campaigns share a similar idea: creating and collecting heartfelt stories from users. With their inspiration, you’ll be able to make your own.
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