Christmas is a time for sharing, especially on social media. However, holiday greetings aren’t the only posts that get passed around. 28 percent of consumers share deals through their social networks. This widespread behavior makes online coupons an incredibly effective marketing tool.
The effectiveness of couponing increases during the holidays. The typical five-person Filipino household has many things to buy and plans to celebrate. Include relatives and friends, and almost every family needs to stretch their peso. Pinoys will be on the lookout for deals, especially in social media where they spend almost four hours daily.
What Can Coupons Do?
Social coupon campaigns are great at adding value to your brand and social media accounts. Online offers enable you to:
fast-track customer acquisition via follows, likes, and shares
improve customer retention by offering incentives to return
and increase average purchase value by setting price thresholds
What Coupon Offers Are Available?
There are several types of coupons to consider. Each type is used to incentivize certain behaviors:
Amount-based coupon – discounts a set amount of pesos. This is often used to encourage existing customers to spend more to get the discount. It’s a good offer before a holiday when the brand wants people to buy higher priced items.
Percentage-based coupon – reduces price as percent of total purchase. This type is great at liquidating older products and push slow-moving ones. Lower percentages are perfect for attracting new customers. It’s amazing at the end of the season or just before to familiarize them with your brand.
BOGO (Buy One Get One) coupon – offers free product for a certain purchase. Like percentage-based coupons, it’s excellent at shifting slow products. Its best offered late in the season when there’s still stock of popular items to basically bundle them with.
How To Use Couponing Effectively?
However, the effectiveness of these different types of coupons depends on how they fit into your holiday social strategy. Naturally, your strategy should be based on your primary goal.
If customer acquisition is your primary objective, you can:
- Offer season’s greetings coupons for users who likes or follows your page for the first time
- Provide Noche Buena coupons for the entire community when a certain number of likes or shares are reached
If it’s for customer retention, you can:
- Post exclusive holiday coupons to your social media community
- Offer New Year’s coupons for brand new and upcoming products for your follower
If it’s to increase average purchase value, you can:
- Create limited time coupons that highlight a product for every week; maybe tie it into the tradition of advent candles.
- Design free Santa shipping or delivery coupons for large purchase
With a dash of creativity and discussions with a social media specialist, your brand can refine your couponing strategy to match your business’s social media and sales goals. The potential is endless.
Stay tuned for more social media marketing tips for the holidays. Subscribe to our blog.