Social Media Marketing for the Holidays: Coupons for Christmas

Christmas is a time for sharing, especially on social media. However, holiday greetings aren’t the only posts that get passed around. 28 percent of consumers share deals through their social networks. This widespread behavior makes online coupons an incredibly effective marketing tool.

The effectiveness of couponing increases during the holidays. The typical five-person Filipino household has many things to buy and plans to celebrate. Include relatives and friends, and almost every family needs to stretch their peso. Pinoys will be on the lookout for deals, especially in social media where they spend almost four hours daily. 

What Can Coupons Do?

Social coupon campaigns are great at adding value to your brand and social media accounts. Online offers enable you to:

Fast-track Customer | Coupons for Christmas

Fast-track Customer | Coupons for Christmas

fast-track customer acquisition via follows, likes, and shares

Customer Retention | Coupons for Christmas

Customer Retention | Coupons for Christmas

improve customer retention by offering incentives to return

Increase Average Purchase | Coupons for Christmas

Increase Average Purchase | Coupons for Christmas

and increase average purchase value by setting price thresholds

What Coupon Offers Are Available?

There are several types of coupons to consider. Each type is used to incentivize certain behaviors:

Amount-based coupon – discounts a set amount of pesos. This is often used to encourage existing customers to spend more to get the discount. It’s a good offer before a holiday when the brand wants people to buy higher priced items.

Amount-based coupon | Coupons for Christmas

Amount-based coupon | Coupons for Christmas

Percentage-based coupon – reduces price as percent of total purchase. This type is great at liquidating older products and push slow-moving ones. Lower percentages are perfect for attracting new customers. It’s amazing at the end of the season or just before to familiarize them with your brand.

Percentage-based coupon | Coupons for Christmas

Percentage-based coupon | Coupons for Christmas

BOGO (Buy One Get One) coupon – offers free product for a certain purchase. Like percentage-based coupons, it’s excellent at shifting slow products. Its best offered late in the season when there’s still stock of popular items to basically bundle them with.

BOGO (Buy One Get One) coupon | Coupons for Christmas

BOGO (Buy One Get One) coupon | Coupons for Christmas

How To Use Couponing Effectively?

However, the effectiveness of these different types of coupons depends on how they fit into your holiday social strategy. Naturally, your strategy should be based on your primary goal. 

Thumbs up

Thumbs up

If customer acquisition is your primary objective, you can:

  • Offer season’s greetings coupons for users who likes or follows your page for the first time
  • Provide Noche Buena coupons for the entire community when a certain number of likes or shares are reached

Customer

Customer

If it’s for customer retention, you can:

  • Post exclusive holiday coupons to your social media community
  • Offer New Year’s coupons for brand new and upcoming products for your follower
Purchase Value

Purchase Value

If it’s to increase average purchase value, you can:

  • Create limited time coupons that highlight a product for every week; maybe tie it into the tradition of advent candles.
  • Design free Santa shipping or delivery coupons for large purchase

With a dash of creativity and discussions with a social media specialist, your brand can refine your couponing strategy to match your business’s social media and sales goals. The potential is endless. 

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