There are around 30 million Filipinos on Facebook. Integrating your social media network in your marketing plan will be a great move for your brand this New Year. We share some tips to make it easier for you to build your brand on Facebook.
1. Take Ownership of your Brand in Facebook
If your fans already made a page for you, it’s still best to build an official fan page and integrate it with fan made ones. That way you make sure you regulate your Facebook content whether it’s in your official fan page or with the unofficial pages too.
2. Make Your Events Go Viral
Not only are there millions of Filipinos on Facebook, they also have an average of 400 friends each. Sharing the event in social network can even make it viral. If you post it as an event, Facebook enables you to receive RSVPs and approximate the number of participants.
3. A Platform for Content Marketing
A catchy ad or a new campaign? Share it on Facebook and you open doors to a wider audience. Make sure that you add the share to friends button to make sure that netizens see and like your posts.
4. Use Facebook for Promos
Facebook is a good medium for promos especially now that there are apps that make it more flexible. Create photo contests or similar promotional activities to raise your fan’s engagement.
Giving prizes will give boost their anticipation and increase following.
5. Facebook for Marketing Research
It can be easy to overlook but Facebook provides many tools for a company to analyze its audience. You can learn who your typical fans are and which posts resonate with them the most. From there, you can improve your marketing strategy and influence their buying behavior.
A final tip, contradicting to what experts say, Social media is not free. You spend your company’s time and resources to maintain and manage your fan page. Do it right, you get your investment back.
If you make mistakes, your online reputation pays for that. M2.0 Communications helped write brand success stories on Facebook. Oh you want your brand to become a best seller on social media? Then talk to our new business specialists and we’ll do our best to help you.