Social media marketing often goes over the head of management. They make arguments like "only the young use social media", "none of our competitors use it", "it's just a fad", or "it doesn't generate leads".
To convince them, you will need a lot of facts. You need to answer their arguments one by one and demonstrate that the rewards of social media marketing are greater than the risks. Here are 3 facts to help you get started.
A company's Facebook fans are 35% more likely to make a purchase than a typical customer.
A Facebook page drives customers to your door. The secret is in the opportunities for engagement that it offers. Your followers are more likely to notice if you're offering something they want or introducing a new discount for certain items or services. Fans that engage a Facebook page for at least ten times bought 95% more than others. Aside from Facebook, LinkedIn generates over 80 percent of B2B leads.
74% of online adults use social networking sites.
Everyone on the Internet will most likely be on a social network. All age groups have accounts and all demographics. Additionally, according to Pingdom, 65 percent of Facebook users are 35 and older. Your target customers will be online and your brand needs to be there to capture their attention.
Blogging makes your company 13 times more likely to increase inbound ROI
Never skimp out on content marketing. In the Philippines where social networks dominate, bloggers and similar influencers command a great deal of views, if not respect. Blogging has the strongest correlation to positive ROI.
If you need to arm yourself with more facts, you can download more content from our resources. Like our Facebook page or LinkedIn page to always be up-to-date with the latest social media trends.