Events and activations are gradually being changed by the power of social media. No longer is the conversation limited to the event floor.
Potential and present customers are already talking about your event in social media networks as soon as news of it spreads.
Here are some tips on how to take advantage your social media page to make your event a success:
1. Ensure that the conversation turns your event's way. Remain in control of the conversation by taking charge of your social media. Turn it into an integral part of your PR plan and you'll attract more people and even reach those that couldn't take part.
2. To maximize hype for your event, always build an online community ASAP. They function as an amplifier that reaches every corner of the web. Provide them with a #hashtag and group page where they can connect with and attract others. When M2.0 was chosen to help make HBO’s Game of Thrones simulcast launch for season 5 a success, we immediately came up with #IronThronePH to unite all Philippine fans.
3. If you want to increase awareness, hiring 20 people with no skills will not achieve the results you want. An experienced team can help you develop and execute a solid plan and you'll be assured of content that resonates with the target audience, creating relationships that bring desirable results.
2015 brings a lot of trends that will help your events get bigger and better. What’s your next event? Are your events social media ready? Review your plans now and find out how else you can get your audience involved in your event.