Social media users love to spread love in all its forms. For the predominantly younger demographic that makes use of social networks, spreading love also means sharing theirfavorite young celebrity couples' latest kilig moments. To communicate with other fans, young users flock to Facebook and Twitter under the banner of hashtags formed from the couples’ names. Apart from being handsome couples in their own right, their idealized love lives serve as examples for teenagers who utilize the narratives to understand their first forays into relationships. Here are the top couples that make social media’s collective heart beat.
#KathNiel – The Teen King and Queen
The sizzling hot on-screen pairing of Daniel Padilla and Kathryn Bernardo began with 2011's Growing Up. From there, two began working together for a string of shows whose success was due in no small part to their undeniable chemistry. The couple also ended up becoming a big screen splash, starring in several romantic comedies like She’s Dating the Gangster. Even today, this love team remains strong thanks to their incredibly loyal following.
#LizQuen – Forbidden, yet Chaste Love
The hashtag, a portmanteau of Liza Soberano and Enrique Gil, started trending about a year ago during their on-screen stint for the romantic comedy Forevermore, which became a runaway success. Rumors of mutual love abound despite controversy surrounding Liza’s age. After two movies, their onscreen relationship still attracts many fans.
#KimXi – The Girl and Boy Next Door
Kim Chiu starred alongside Xian Lim in My Binondo Girl, where they were cast as rivals that eventually fall in love. The KimXi pairing has stood the test of time – or four years, which is a lifetime in showbiz. The cute couple continues to thrill its fans with a series of heartwarming shows.
James Reid and Nadine Lustre individually began as promising young talents but magic happened when the two came together. Their chemistry is tangible, not only in their shows but even in unscripted moments together. Currently starring in On the Wings Love, the two continue to tug on heartstrings the country over.
#AlDub – Social Magic
What started as an unscripted segment in Eat Bulaga featuring Alden Richards and Maine Mendoza (known on the internet as YayaDub), launched an unsinkable ship that broke Twitter records. Each new addition in their "kalyeserye" instantly trends on social media. While other couples’ fans were content with news and rumors, AlDub's fandom was incredibly empowered and openly encouraged to show their enthusiasm through social media. The pairing became a force of nature.
Celebrity couples are shining examples of the power of a compelling, timeless narrative in creating relatable brands. Their chemistry can be replicated and fueled through brand engagement, like AlDub. By understanding what makes them click, your brand can find similar success.
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