60% of people no longer trust social media, according to Edelman’s 2018 Trust Barometer special report. This follows a rocky 2018, which saw the Cambridge Analytica data breach and Twitter’s deletion of at least 50 million fake accounts. It’s easy to see why rebuilding customer trust is a top priority among many companies this year.
According to a study by We Are Social and Hootsuite, 92.5% of people who use social media are on either smartphones or tablets. You’ll definitely want to keep these users in the picture when laying out your social media marketing plans. Here are 7 tips to help you reach your targeted social media audiences on mobile.
Aside from fresh starts and end-of-season sales, one thing that many Filipinos anticipate at the turn of the year is another set of holidays. Knowing these dates in advance can help you make plans ahead of time. Book tickets for your getaways throughout 2019 at cheaper rates. Or set up marketing strategies to make the most of the increased social activity during holidays in the Philippines. To help you plan early, here’s an overview of the official Philippine holidays for 2019, starting with a rundown on the two types of holidays in the country.
With Christmas just over a month away, you’ll see several companies decorating their social media accounts for the season.Logos and landing pages will soon have designs adorned with wreaths, and jingle bells, or lanterns called parols for local businesses. People are also on the lookout for Christmas giveaways from their favorite brands. After all, Christmas giveaways and other holiday social media contests can help increase submissions by roughly 66%, according to ShortStack.
You might wonder whether it’s a good idea to go on social media and announce that you’ll be in the province for All Souls’ Day. Friends and family will know that you’re coming home, for one. You’ll also rake in likes, comments, and get “hey let’s meet up” messages for sure! However, posting everything about your travels can do more harm than good, especially if you end up oversharing. With a few careless status updates you can catch the attention of bad elements looking for their next victim.You might risk ending your Undas by being stalked or robbed as a result. To help you stay safe, here are 5 social media safety tips for All Souls’ Day.
Every October, social media platforms come alive with witty Halloween-themed campaigns. Some of these stunts have worked so well that they still pop up in users’ memories even after several Halloweens have passed, If your brand is thinking to launch a campaign of its own, you can also look to these same stunts for inspiration. To start you off, here’s a list of 8 awesome social media campaigns full of tricks and treats.