With Christmas just over a month away, you’ll see several companies decorating their social media accounts for the season.Logos and landing pages will soon have designs adorned with wreaths, and jingle bells, or lanterns called parols for local businesses. People are also on the lookout for Christmas giveaways from their favorite brands. After all, Christmas giveaways and other holiday social media contests can help increase submissions by roughly 66%, according to ShortStack.
You might wonder whether it’s a good idea to go on social media and announce that you’ll be in the province for All Souls’ Day. Friends and family will know that you’re coming home, for one. You’ll also rake in likes, comments, and get “hey let’s meet up” messages for sure! However, posting everything about your travels can do more harm than good, especially if you end up oversharing. With a few careless status updates you can catch the attention of bad elements looking for their next victim.You might risk ending your Undas by being stalked or robbed as a result. To help you stay safe, here are 5 social media safety tips for All Souls’ Day.
Every October, social media platforms come alive with witty Halloween-themed campaigns. Some of these stunts have worked so well that they still pop up in users’ memories even after several Halloweens have passed, If your brand is thinking to launch a campaign of its own, you can also look to these same stunts for inspiration. To start you off, here’s a list of 8 awesome social media campaigns full of tricks and treats.
67 million Filipinos are on Facebook. That’s 63% of the country. Facebook isn’t just the top social media network in the Philippines, however. With a user base of 2 billion users, it’s also the #1 social media site in the world. It currently has countless browser games, support for different kinds of ads, and live streaming. And, recently, Facebook started developing virtual reality.
Customer service has always been a crucial factor in growing a successful business. You shouldn’t just focus on the revenue that you can generate from your products and services, but also take the necessary steps to attract customers and turn them into loyal ones, eventually.
The question is, how to do that--especially now that customers already use different avenues to reach you?
According to the CMO survey 2018, 45.6% of firms use social media for brand awareness and brand building. Meanwhile, 32.6% of firms use it to gain new customers. However, only 23.3% of marketers are able to provide stats proving that social media has actually helped their business.
On a regular week, three out of five inquiries we get from brands and companies don’t come with a creative brief. It’s almost like the norm, and it shouldn’t be.
While we appreciate that you see the team as a potential partner, we need a brief to guide us and give us an idea on how we can work together to achieve your communication and business objectives. Project briefs tell us what we need to know: the facts, insights, and inspirations. These details would help us craft the right strategies to put campaigns into action.
A lot of companies often ask PR agencies for a pitch without providing enough details. This means we often end up pitching ideas that turn out to be off-strat—wasting time not just for us, but for the client as well.
To cut the guesswork, here are five things that would help your agencies pitch better ideas:
The Big Problem
Consider the following scenario: Your company just recently rebranded following an acquisition. Now, you’re looking for an agency to help promote your products under the new brand name. Before we brainstorm for ideas, there’s one thing missing: the problem. This not-so tiny detail is essential because it gives us the context of your PR needs. Was your old brand a well-loved household name? Is the new brand suffering from stigma because it comes from a country associated with poor-quality products? Whatever the problem is, it will help us come up with a more accurate step-by-step plan for your campaign.
A Plan with Purpose
The problem is one end of the campaign. The purpose is the other. The end goal provides us with a focus not only on how we should design and manage the story of your campaign, but also on how to determine its success. For example, your objective is to raise awareness on your new product. We can draft a better publicity plan recommendation by involving feature articles and blogger reviews. The team then can pinpoint specific measure of success such as the number of pickups as well as the type of media outlet that publishes the story. For the reviews, we can look at social shares, reactions, and comments as campaign metrics. These recommendations would only be possible with the campaign goal in mind.
Putting plenty of details on the creative brief is good. Not telling us what all these sum up to is, well, bad. A short and sweet summary of what you want the campaign to communicate—ideally in one or two sentences—makes it easier to draw out insights for your brand’s overall message. For instance, the gist of your campaign is the following: “We want consumers to know that our global partnerships allow us to offer quality yet very affordable products.” This simple summary makes it clear that your international partners allow you to create better products. That means, the team can focus the central narrative on the brand’s global quality . Without this information, the team may suggest messaging that doesn’t fit the end goal. The team will end up giving you off- strategy recommendations.
PR success not only relies on the agency. We also need to know how we distribute roles between us and the client for projects to work. Otherwise, miscommunication and delays might happen once the campaign starts rolling. One example is a company hiring an agency to handle media relations for a small press conference and launch. Close to the day itself, the client, it turns out, is also expecting the agency to set up the event—a task requiring at least a month of pre-event meetings to coordinate not just with venue staff for the table layout and arrangements, but also with suppliers for the décor, AV equipment, and food. Such mishaps can be avoided if tasks and expectations are clarified from the get go.
Budget, Budget, Budget
It’s understandable that some clients aren’t sure how much they should spend for a PR campaign. As a general rule, companies should allocate only five to 10 percent of their gross revenue on marketing. Of course the number varies depending on how big the company is. To be on the safe side, just stick with the general rule as your starting point. Remember: Your budget will determine what the agency can realistically achieve for your campaign. This is why it must be included in the brief so we don’t end up proposing too many activities and overwhelming you with all the possible costs that come with our suggestions.
Drafting your own creative brief can be tedious if you don’t know where to start. To make things easier, just fill out our creative brief for any inquiries about our PR services.
5 of the 20 tropical cyclones that visit the Philippines each year are greatly destructive. On monsoons’ peak, we experience strong winds and heavy rains that lead to severe flooding. Last month, classes and work were suspended in some areas, with experts advising us to stay home. But in the worst cases of calamity, not even the comforts of our homes will be enough to protect us. Having a bug out bag ready will make sure you’re prepared for any situation.
Here are some items you need in building your typhoon emergency kit:
1. Food and water
non-perishable food, ready-to-eat food, and bottled water/drinks to keep you nourished and hydrated.
Cellphone, charger, powerbank, a portable radio with extra batteries to reach out for help and keep you updated on the state of your area.
3. Clothes and protective gear
Jacket, umbrella, blanket, and extra clothes to keep you warm and comfy.
Whistle and first aid kit with necessary medicines in case of serious accidents or injuries.
5. Light sources
Flashlights with extra batteries, candles, matches in case of a power outage.
6. Important documents
Valid ID’s, medical records, emergency contact numbers, bank account and insurance records, and birth certificates for safekeeping in waterproof containers.
7. Basic Tools
A hammer and nails, a screwdriver and screws, and the ever-reliable duct tape for quick repairs.
8. Other valuables
Cash, keys, Credit and ATM cards, and other valuables you can’t afford to lose.
Looking for these items at the mall can be tiresome and time-consuming. Now that you have your bug-out bag list ready, try completing your checklist at www.shopee.ph. Check out if these items are on discount at Shopee's 9.9 Sale and have these items delivered right at your doorstep!